Free sites will have more members (so more choice) but that means more admin on your side.
Wading through thousands of options might sound like fun in the beginning but leads to online dating burnout.
We will help you find what you are looking for, narrowing down your search according to what you are hoping to find in a partner.
You could go niche with sites tailored to single parents, country bumpkins, over-50s, Christians, or men and women in uniform.
Whatever site you choose, the important thing is not to stagnate, according to Lester.
When it starts to feel like a job rather than fun, take a break and pick up again in a few months. With so many free options available, you might wonder if it's worth it to pay for online dating. Members of sites like e Harmony, which requires members to fill out lengthy questionnaires, and charges membership fees of up to £40 per month, are usually looking for serious, long-term relationships.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.